{"id":5568,"date":"2015-09-17T11:12:48","date_gmt":"2015-09-17T11:12:48","guid":{"rendered":"http:\/\/www.meininger-hotels.com\/blog\/en\/?p=5568"},"modified":"2015-09-17T11:12:48","modified_gmt":"2015-09-17T11:12:48","slug":"the-dazzling-dirndl","status":"publish","type":"post","link":"https:\/\/m-blog.stage.webeeline.team\/en\/the-dazzling-dirndl\/","title":{"rendered":"The dazzling dirndl"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong><em>Munich without its dirndls and lederhosen is like Oktoberfest without beer: unthinkable. That\u2019s no news to fashion designer Alexandra von Frankenberg, who founded her own dirndl fashion brand in 2010. Amsel Fashion has a modern take on the traditional costumes.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why did you choose to work with the traditional <em>tracht<\/em> style? <\/strong><strong><br \/>\n<\/strong>I was born in Munich, and ever since I was a child I\u2019ve always worn a dirndl. To me it\u2019s completely normal. But I never dreamt that I would build my own <em>tracht<\/em> label after my fashion studies. It just sort of happened.<\/p>\n<p><strong>What does the name Amsel refer to?<br \/>\n<\/strong>It\u2019s my nickname and means blackbird. My ex-boyfriend gave it to me because I talk so much. Chirp, chirp\u2026 like a bird.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5564\" aria-describedby=\"caption-attachment-5564\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-5564 lazyload\" data-src=\"http:\/\/www.meininger-hotels.com\/blog\/app\/uploads\/2015\/09\/Portr-\u00f1t_Alexandra_von_F-rstenberg_1-666x1024.jpg\" alt=\"Portr+\u00f1t_Alexandra_von_F++rstenberg_1\" width=\"1024\" height=\"1573\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1573;\" \/><noscript><img decoding=\"async\" class=\"wp-image-5564\" src=\"http:\/\/www.meininger-hotels.com\/blog\/app\/uploads\/2015\/09\/Portr-\u00f1t_Alexandra_von_F-rstenberg_1-666x1024.jpg\" alt=\"Portr+\u00f1t_Alexandra_von_F++rstenberg_1\" width=\"1024\" height=\"1573\" \/><\/noscript><figcaption id=\"caption-attachment-5564\" class=\"wp-caption-text\">\u00a9Vadim Kretschmer\/www.vadim-kretschmer.de<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Is your nickname Amsel (Blackbird) presented in your designs?<br \/>\n<\/strong>Only partly. The Amsel dirndl is characterized by the two-toned skirt bands and the flowers along the neckline. And by the materials: from early on we used furniture fabrics because they have more beautiful patterns, are more robust and resilient to cigarette burns etc. However, we\u2019ve recently stocked up with linen, silk and classic clothing cotton.<strong>\u00a0<\/strong><\/p>\n<p><strong>What is so great about the dirndl?<br \/>\n<\/strong>It doesn\u2019t matter how old you are or if you are big or small. Everyone looks tasteful and elegant in a dirndl.<\/p>\n<p><strong>The traditional <em>tracht<\/em> style with its dirndls and lederhosen is currently in. Why?<br \/>\n<\/strong>The demand for organic, regional and homemade goods has returned and it doesn\u2019t just concern food. Nowadays people are also more aware of tradition.<\/p>\n<p><strong>Should a dirndl look like it did 100 years ago?<br \/>\n<\/strong>You shouldn\u2019t destroy and change it completely. But it needs a more modern and young appearance. If you leave the traditional <em>tracht<\/em> style to the dusty world of folkloric associations, it will die out.<\/p>\n<p><strong>Does the <em>tracht<\/em> style have any no-goes?<br \/>\n<\/strong>It should never look carnivalesque. A couple of years ago, a mini dirndl with lots of chichi, plastic and glitter was very popular. But it didn\u2019t have anything to do with the fine traditions.<\/p>\n<p><strong>How does it feel to slip into a traditional <em>tracht<\/em> costume?<br \/>\n<\/strong>It\u2019s like a school uniform. It indicates togetherness. No one will be discriminated against because of what he does or does not have. It\u2019s all about the people.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5563 lazyload\" data-src=\"http:\/\/www.meininger-hotels.com\/blog\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05-683x1024.jpg\" alt=\"IMG_1459_freigestellt-05\" width=\"1024\" height=\"1536\" data-srcset=\"https:\/\/m-blog.stage.webeeline.team\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05-683x1024.jpg 683w, https:\/\/m-blog.stage.webeeline.team\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05-200x300.jpg 200w, https:\/\/m-blog.stage.webeeline.team\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05-600x900.jpg 600w, https:\/\/m-blog.stage.webeeline.team\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05.jpg 720w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1536;\" \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-5563\" src=\"http:\/\/www.meininger-hotels.com\/blog\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05-683x1024.jpg\" alt=\"IMG_1459_freigestellt-05\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/m-blog.stage.webeeline.team\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05-683x1024.jpg 683w, https:\/\/m-blog.stage.webeeline.team\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05-200x300.jpg 200w, https:\/\/m-blog.stage.webeeline.team\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05-600x900.jpg 600w, https:\/\/m-blog.stage.webeeline.team\/app\/uploads\/2015\/09\/IMG_1459_freigestellt-05.jpg 720w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p><strong>What should you be aware of if you want to keep your dirndl for a long time?<br \/>\n<\/strong>I would recommend choosing a cotton dirndl with a beautiful colour combination so you can change the apron every once in a while. You can wear these forever; in the city or at a countryside wedding.<\/p>\n<p><strong>What is important when tailoring a dirndl?<br \/>\n<\/strong>The waist has to be at the right height; the shoulders have to fit; it shouldn\u2019t have any wrinkles and it shouldn\u2019t be too tight\u2015especially around the bust. The d\u00e9collet\u00e9 has to be adorned. And it should have the right length so that the knee is covered. It also needs enough seam allowance for it to be modified again and again.<\/p>\n<p><strong>What should a pair of elegant lederhosen look like?<br \/>\n<\/strong>A short buckskin model is a must. Then you have a decent quality, and they will last you a lifetime. If you can\u2019t afford them you should stick to jeans, shirt and janker jacket.<\/p>\n<p><strong>Would you share some of your secret tips on <em>tracht<\/em> fashion in Munich?<br \/>\n<\/strong>The second hand shop Holareidulij\u00f6 on Schellingstra\u00dfe 88 is an institution in Munich and they offer lots of old lederhosen. In the shop Vintage Love on Frauenstra\u00dfe 22, they have lots of great vintage dirndls in the Oktoberfest season. And of course there\u2019s our concept store Amsel &amp; Friends on Adalbertstra\u00dfe 22, where you\u2019ll find not only our collection but also other young designers working with the Alpine style.<\/p>\n<p><strong>What does the <em>tracht<\/em> style mean to Munich?<br \/>\n<\/strong>It is important for the people of Munich to be able to express their culture through what they wear. We are proud of it!<\/p>\n<p><strong>The cheapest dirndl from Amsel costs \u20ac 399. Why should anyone invest in an expensive dress when they can get the whole outfit for \u20ac 30 at the train station?<\/strong><br \/>\nOf course it\u2019s not worth the money to buy an expensive dirndl if you\u2019re a tourist only visiting the Oktoberfest once. Then the merchandise products are completely okay. But if you plan on wearing it more often, then it definitely pays to invest a bit of money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion designer Alexandra von Frankenberg, who founded her own dirndl fashion brand in 2010. Amsel Fashion has a modern take on the traditional costumes.<\/p>\n","protected":false},"author":51,"featured_media":5575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"loftocean_post_format_gallery":"","loftocean_post_format_gallery_ids":"","loftocean_post_format_gallery_urls":"","loftocean_post_format_video_id":0,"loftocean_post_format_video_url":"","loftocean_post_format_video_type":"","loftocean_post_format_video":"","loftocean_post_format_audio_type":"","loftocean_post_format_audio_url":"","loftocean_post_format_audio_id":0,"loftocean_post_format_audio":"","loftocean-featured-post":"","loftocean-like-count":0,"loftocean-view-count":2215,"loftocean-enable-content-navigation":"","loftocean-content-navigation-position":"","loftocean-content-navigation-heading":"","loftocean-content-navigation-label":"","loftocean-content-navigation-icon":"","loftocean-map-location":"","loftocean-map-latlng":"","loftocean-map-auto-latlng":"","eaven_single_post_hide_thumbnail":"","eaven_single_post_template":"","eaven_single_post_sidebar":"","eaven_hide_before_page_content_ad":"","eaven_hide_after_page_content_ad":"","eaven_advanced_classname":"","footnotes":""},"categories":[34,39,311],"tags":[398,269,389,307,339],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The dazzling dirndl<\/title>\n<meta name=\"description\" content=\"Fashion designer Alexandra von Frankenberg, who founded her own dirndl fashion brand in 2010. 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